Buy: Billion Dollar Lessons: What You Can Learn from the Most Inexcusable Business Failures of the Last 25 Years
September 11, 2008 by Paul B. Carroll and Chunka Mui
In the 1960s, IBM CEO Tom Watson called an executive into his office after his venture lost $10 million. Watson asked the man if he knew why he’d been called in. The man said he assumed he was being fired.