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Take Your Company Public!: The Entrepreneur’s Guide to Alternative Capital Sources

Take Your Company Public: the Entrepreneurs Guide to Alternative Capital Sources
This book focuses on an alternate path for raising public capital which the author calls a “direct public offering” (DPO). It is written by a pioneer in applying direct marketing technology to selling securities. Mr. Field starts by discussing the traditional path, an initial public offering (IPO), and its advantages; then he presents a step-by-step guide to the DPO process. An annotated bibliography and a glossary comprise about 75 pages at the end.

Drew Field | Website

 New York Inst of Finance (June 1991) | ISBN 10: 0138822425 / ISBN 13: 9780138822422 | 259 pages

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