Take Your Company Public!: The Entrepreneur’s Guide to Alternative Capital Sources
This book focuses on an alternate path for raising public capital which the author calls a “direct public offering” (DPO). It is written by a pioneer in applying direct marketing technology to selling securities. Mr. Field starts by discussing the traditional path, an initial public offering (IPO), and its advantages; then he presents a step-by-step guide to the DPO process. An annotated bibliography and a glossary comprise about 75 pages at the end.